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Issue Title
 
Vol 6, No 2.1 (2023) The Impact of Online Customer Reviews and Customer Perception on Purchase Intent for Emina Products on Tokopedia Marketplace Abstract   Download PDF
Rahmatang , M, Andi Nursiskawati 🖂 Siangka
 
Vol 7, No 2.1 (2024) The Impact of Product Visualization and Emotional Triggers on Impulse Buying: Moderating Role of Previous Experience in E-Commerce Among Generation Z Consumers Abstract   Download PDF
Azka Hafiyan Ainurrafiq, Rinrin Ainurrafik
 
Vol 6, No 2.1 (2023) The Impact Of Satisfaction And Trust On Customer Loyalty: The Role Of Word Of Mouth Intervention At Bank Jatim Abstract   Download PDF
Arfin Haryono, Ervan Susilowati, Nur Afifah, Ajeng Andriani Hapsari, Lintang Anis Bena Kinanti
 
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