Pengaruh Dynamic Capability dan Digital Transformation Terhadap Keunggulan Bersaing Berkelanjutan Melalui Strategic Agility Pada UMKM di Indonesia

Wahyuddin Wahyuddin, Putri Natasya Ramadhany, Firman Firman

Sari


This study aims to analyze the influence of dynamic capability and digital transformation on sustainable competitive advantage through the mediating role of strategic agility in Indonesian Small and Medium Enterprises (SMEs). The significant acceleration of digitalization in the post-COVID-19 era has created new competitive pressures compelling SMEs to continuously renew their capabilities and strategies. However, most previous studies have examined these variables partially without comprehensively exploring the mediating role of strategic agility, particularly within the Indonesian SME context. This study employs a quantitative approach with a survey design targeting 200 SME owners and managers selected through purposive sampling across South Sulawesi, Java, and Sumatra. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) via SmartPLS 3.0 software. Results indicate that dynamic capability has a positive and significant effect on strategic agility (β=0.412; t=5.847; p<0.001); digital transformation positively and significantly affects strategic agility (β=0.378; t=5.213; p<0.001); and strategic agility positively and significantly influences sustainable competitive advantage (β=0.521; t=7.234; p<0.001). Furthermore, strategic agility partially mediates the relationships between both dynamic capability and digital transformation and sustainable competitive advantage. These findings reinforce the relevance of dynamic capability theory and the resource-based view in digital SME contexts while providing a theoretical mediation model for future research.

Keywords: dynamic capability; digital transformation; strategic agility; sustainable competitive advantage; SMEs

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Referensi


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DOI: https://doi.org/10.37531/mirai.v11i2.12232

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